
Next on my reading list:
Buyology by Martin Lindstrom.
Lindstrom, recently named to
TIME Magazine's 100 Most Influential People of 2009, is known as a brand futurist, advising companies to use scientific, process-based strategies to build their brands.
Buyology summarizes Lindstrom's study using brain scan technology to uncover the science and psychology behind consumer buying activity. It sounds interesting to me. I want to find out why I buy what I buy - or at least why Lindstrom thinks I buy what I buy.
- Joel
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