I have thought a lot about the concept of "cool" in the past year. It seems like being cool is an endless retreat; as soon as others are doing, saying, wearing the same things as you, you've got to retreat to something new and different and "better". There's also an inherent spirit of indifference somewhere within the concept of cool. You aren't cool if you try too hard or care too much. I find David Foster Wallace's take on the concept of cool (or "hip" as he calls it) to be interesting.
- Joel
"What passes for hip cynical transcendence of sentiment is really some kind of fear of being really human, since to be really human … is probably to be unavoidably sentimental and naïve and goo-prone and generally pathetic."
- David Foster Wallace, Infinite Jest
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