My dad showed me this video today. It's Daniel Pink, author of the fantastic book Drive, speaking about the premise behind the book. Throw in some creative animation, as well as the fact that Pink sums up the entire book in this excerpt, and it makes for 10 minutes that are worth your while. This should RADICALLY transform your ideas about motivation. By the way, if you have a chance to read this book, do it. It's the best book I've read this year, and maybe the best book I've read in the past few years.